Phone: (435) 227-5514

Privacy Policy

Effective Date: July 16, 2025

This Privacy Policy describes how Backroad Gatherings LLC (“we,” “us,” or “our”), an event rental service based in Southern Utah, collects, uses, and discloses your personal information when you visit or make a booking through our website, www.backroadgatherings.com (the “Site”).

We are committed to protecting your privacy and handling your personal information with care and transparency

1. INFORMATION WE COLLECT

We collect various types of information to provide and improve our services to you.

a. Personal Information You Provide Directly: When you make a booking, submit an inquiry through our contact form (powered by WPForms), or otherwise interact with our Site, you may provide us with personal information, including:

  • Contact Information: Your full name, email address, phone number, billing address, and event location address.
  • Event Details: Information about your event type (e.g., wedding, party, corporate event) and desired event dates.
  • Payment Information: While we do not directly store your full payment card details on our servers, we collect information necessary to process your transaction, which is then securely passed to our third-party payment processors (e.g., WooPayments, Stripe, PayPal). This may include partial card numbers, card type, and billing address.
  • Communications: Records of your correspondence with us (e.g., emails, phone calls via Google Voice).

b. Information Collected Automatically (Usage Data): When you visit our Site, we may automatically collect certain information about your device and how you interact with our Site. This information is primarily used for analytics and to improve your browsing experience. This may include:

  • Your IP address
  • Browser type and version
  • Operating system
  • Referring/exit pages
  • Date and time of your visit
  • Pages viewed and time spent on pages
  • Clickstream data
  • Device type (mobile, tablet, desktop)

2. HOW WE COLLECT INFORMATION

We collect information in the following ways:

  • Directly from You: When you fill out forms (like our contact form or booking form powered by WPForms and our calendar plugin), communicate with us via email or phone, or make a purchase.
  • Automatically: Through cookies, web beacons, and similar tracking technologies as you navigate our Site.
  • From Third Parties: Our payment processors and booking platform may provide us with transaction details (excluding full payment card numbers) related to your bookings.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various business purposes, including:

  • To Provide Services: To process your event rental bookings, confirm your reservations, prepare your rental items, and manage delivery and pickup logistics.
  • To Communicate with You: To send you booking confirmations, updates, reminders, invoices, and respond to your inquiries and requests.
  • For Internal Operations: To operate, maintain, and improve our Site, services, and business processes. This includes analyzing website usage, troubleshooting, and conducting internal research.
  • For Marketing & Promotions: To send you promotional communications about our services, special offers, or news that may be of interest to you (only if you have opted in to receive such communications). You can opt-out at any time.
  • For Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
  • To Protect Our Rights: To detect, prevent, and address fraud, security issues, or technical problems, and to enforce our terms and conditions.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. We may share your information with third parties in the following limited circumstances:

  • Service Providers: We share information with trusted third-party service providers who perform functions on our behalf, such as:
  • Payment Processors: (e.g., WooPayments, Stripe, PayPal) to process your transactions securely.
  • Website Hosting Providers: To host our Site.
  • Booking and Form Plugins: (e.g., WooCommerce, Rental Products calendar plugin, WPForms) for managing bookings and inquiries.
  • Linen Cleaning Service: To facilitate the cleaning and return of rental linens.
  • Analytics Providers: (e.g., Google Analytics) to understand website usage.
  • Email Communication Services: For sending transactional and marketing emails.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

5. PAYMENT INFORMATION

We use secure third-party payment processors Square Payments to handle all payment transactions. When you make a payment, your payment information is encrypted and transmitted directly to these processors. We do not store your full payment card details on our servers. Your payment is subject to the privacy policy and terms of the respective payment processor.

6. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies (like web beacons) to track activity on our Site and hold certain information. Cookies are small data files stored on your device. We use them for:

  • Essential Website Functionality: To enable core features like the booking system and form submissions.
  • Analytics: To understand how users interact with our Site, identify popular pages, and track conversion rates.
  • Personalization: To remember your preferences and provide a more customized experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

7. DATA SECURITY

We implement reasonable security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. YOUR PRIVACY RIGHTS

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:

  • Access: The right to request copies of your personal data.
  • Correction: The right to request that we correct any information you believe is inaccurate or incomplete.
  • Deletion: The right to request that we erase your personal data under certain conditions.
  • Opt-out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, please contact us using the contact details provided below.

9. THIRD-PARTY LINKS

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. CHILDREN’S PRIVACY

Our services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

11. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. CONTACT US

If you have any questions about this Privacy Policy, your personal information, or our practices, please contact us:

Through our Contact Form: Contact Page

By Email: [email protected]

By Phone: (435) 227-5514